Research qualityAdvertising Research Foundation Research Quality Workshop. (6th 1988 New York, N.Y.) · First published 1983 · Latest edition 1988Open the Tome
The dimensions of research qualityAdvertising Research Foundation Research Quality Workshop (3rd 1985 New York, N.Y.) · First published 1985Open the Tome
The ARF audit of procedures for media audience research studiesAdvertising Research Foundation. · First published 1983Open the Tome
Guide to advertising research servicesAdvertising Research Foundation. · First published 1970Open the Tome
Criteria for marketing and advertising researchAdvertising Research Foundation. · First published 1968Open the Tome
Directory of research organization membersAdvertising Research Foundation. · First published 1968Open the Tome
A bibliography of theory and research techniques in the field of human motivationAdvertising Research Foundation. · First published 1956Open the Tome
Directory of organizations which conduct motivation researchAdvertising Research Foundation. · First published 1954Open the Tome
ARF comparability study: a controlled experiment comparing three methods of estimating magazine audiencesAdvertising Research Foundation. · First published 1980Open the Tome
The 1976-77 Simmons study of selective markets and the media reaching themAdvertising Research Foundation. · First published 1977Open the Tome
National survey of television sets in U.S. households - January 1969, including color and UHFAdvertising Research Foundation. · First published 1969Open the Tome
Commentary, ARB-RKO Detroit methodological experimentAdvertising Research Foundation. · First published 1966Open the Tome
Handbook of ARF Technical ServicesAdvertising Research Foundation. · First published 1965Open the Tome
A comparison of estimates from the nights-at-home formula with estimates from six callsAdvertising Research Foundation. · First published 1961Open the Tome
