The hidden persuaders

The outer archives are busy

About this book

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

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Pacing

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Horror / Dark Elements

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Romance

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LGBTQ+ Representation

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Social & Political Themes in Stories

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