Persuasion and social movements

About this book

"Persuasion and Social Movements provides a solid foundation for understanding how people have collectively shaped society and where future efforts may lead. The authors skillfully weave current and historic examples to illustrate the many facets of social movement persuasion. The fifth edition contains new chapters on violence and terrorism. All chapters incorporate recent research and explore how new technologies have transformed the ways social movement organizations communicate with their audiences."--Jacket.