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Magical Tome

Cover of The brand gap
First published
2003
Publisher
New Riders
Pages
194 pages
ISBN
9780321348104

The brand gap

The outer archives are busy

by Marty Neumeier

About this book

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

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