The rise of Viagra

About this book

"The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Sometimes uplifting, often surprising, and ultimately unsettling, Loe argues that the drug has redefined our understanding of what qulaifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making it possible for men to have sex on demand, regardless of the age or infirmity, and potentially, for the rest of their lives." --Book Jacket.