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Magical Tome

Cover of The business marketing course
First published
2001
Publisher
Wiley & Sons, Incorporated, John
Pages
288 pages
ISBN
9780470057391

The business marketing course

The outer archives are busy

by David Ford, Pierre Berthon

About this book

The first three chapters in this book discuss ways for the business marketer to understand the complex world in which he has to operate.

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