GROWING OLDER: TOURISM AND LEISURE BEHAVIOUR OF OLDER ADULTS

About this book

"With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable about and sensitive to the particular characteristics, special needs and requirements of the senior market." "Growing Older provides the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future. This book will be of significant interest to researchers in tourism and leisure."--Jacket.