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Magical Tome

Cover of Seeing What's Next
First published
2004
Publisher
Harvard Business School Press
Pages
312 pages
ISBN
9781591391852

Seeing What's Next

The outer archives are busy

by Clayton M. Christensen

About this book

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

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