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Magical Tome

Cover of Naked economics
First published
2002
Latest edition
2010
Publisher
W. W. Norton
Pages
354 pages
Language
ENG
ISBN
9780393337648

Naked economics

by Charles J. Wheelan

About this book

In 1989, as the Berlin Wall was toppling, Douglas Ivester, head of Coca-Cola Europe (and later CEO), made a snap decision.

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