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Magical Tome

Cover of Campaign communication and political marketing
First published
2011
Publisher
Wiley & Sons, Incorporated, John
Pages
288 pages
ISBN
9781444340709

Campaign communication and political marketing

The outer archives are busy

by Philippe J. Maarek

About this book

"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--

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