The future of the electronic marketplace

About this book

The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine consumers' new powers to assess and exchange goods and services over great distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the relegation of travel and transportation to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes and on the tools and procedures required to create this new marketplace of marketplaces.