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Magical Tome

Cover of The future of global business
First published
2011
Publisher
Routledge
Pages
752 pages
ISBN
9780415800938

The future of global business

The outer archives are busy

by Michael R. Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe

About this book

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --

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