Marketing in the 21st century and beyond

About this book

"Contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. It is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multichannel marketing, and global marketing. Each of these broad categories is addressed in a manner that allows the reader to thoroughly explore the subject or hone in on a specific topic covered in the individual chapters. The work is particularly unique in its treatment of interactive marketing and social media."--Provided by publisher.