Guerrilla marketing for job hunters

About this book

Using a typically unconventional guerrilla approach, the authors cover all the basics of a winning campaign. This book covers: using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting; performing an extreme resume makeover and creating a higher-powered value-based resume; harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters); branding yourself and selling your strengths in resumes, letters, e-mail, and interviews. It also includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.