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Magical Tome

Cover of The Boston Consulting Group on strategy
First published
2012
Publisher
Wiley & Sons, Incorporated, John
Pages
432 pages
ISBN
9781118429129

The Boston Consulting Group on strategy

The outer archives are busy

by Carl W. Stern

About this book

"Anthology of articles on strategy and management is a companion for executives facing the need to rethink their businesses ... Contains seminal concepts about reducing costs and gaining market share, as well as new thinking on the power of networks, pricing and segmentation, and the impact of ever cheaper communications and distribution"--Jacket.

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