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Magical Tome
- First published
- 2005
- Publisher
- Kogan Page
- Pages
- 352 pages
- ISBN
- 9780749443702
Creating passion brands
The outer archives are busy
About this book
"Creating Passionbrands is based on extensive original research and interviews with the visionaries and leaders behind 40 belief-led brands including Google, Innocent, Camper, Emirates and The Co-operative Bank. The authors isolate the five big factors that make these brands different."--Jacket.
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Pacing
Horror / Dark Elements
Romance
Spice Level
LGBTQ+ Representation
Social & Political Themes in Stories