Latin American business cultures

About this book

Latin American Business Cultures gives an insight into the mindsets of ten Latin American countries and the origins of those mindsets. At the same time, the book describes the practical applications of these insights to understanding and doing business in those countries. Through the careful delineations of the subtleties of the cultures of their nations, the chapter contributors lead the reader to an understanding bordering on compassion for their countries. Armed with this cultural depth, the student or businessman can thereafter deal with Latin America and its markets with an enhanced perspective on the national way of thinking. The three part structure of each chapter - history, culture, business - gives the necessary tools to the erstwhile student or businessperson of the region to deal with the people of the ten countries with greater sophistication. An introduction to the national history and way of thinking can be key to business success in these countries and can offset, to a certain degree, a lack of fluency in Spanish or Portuguese.