How to win customers in the digital world

About this book

"What is so different about today's digital business technologies? Why is 'digitisation' so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do?" "How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technologies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director." "The authors - both experienced professionals in the fields of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow."--Jacket.