Handbook of marketing and society / Paul N. Bloom, Gregory T. Gundlach, editors

The outer archives are busy

About this book

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.

Match Score

Create a free account to see Match Scores on books the community has marked — once you’ve set your preferences.

Create free account

Marks of the Realm

Marks left by readers of this tome

No community marks yet — be the first to inscribe this tome.

Pacing

—out of 5

Horror / Dark Elements

—out of 5

Romance

—out of 5

Spice Level

—out of 5

LGBTQ+ Representation

—out of 5

Social & Political Themes in Stories

—out of 5

Inscribe Your Rating

Mark this tome across each content category