The electronic election

About this book

"In The Electronic Election: Perspectives on the 1996 Campaign Communication, editors Lynda Lee Kaid and Dianne G. Bystrom have assembled a unique collection of research and analysis focused on electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising, convention appearances, and internet sites, as well as media communication through news and debates that are not under the control of candidates. Overall, this volume provides a rich variety of theoretical and methodological approaches to election communication and offers valuable insight into the communication interaction between voters candidates, and the mass media in the 1996 campaigns. As such, The Electronic Election represents a thorough analysis of the current state of campaign communication for scholars and students in all areas of political study."--BOOK JACKET.