Handbook of media management and economics

The outer archives are busy

by Alan B. Albarran, Sylvia M. Chan-Olmsted

About this book

"This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions."--Jacket.

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