New perspectives on retailing and store patronage behavior

About this book

"Today's interface between retailers and consumers is highly dynamic. Problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies point to the need for explaining and understanding at suitable intervals the behavior of retailers and consumers in the modern marketplace. New Perspectives on Retailing and Store Patronage Behavior provides the reader with an in-depth understanding of the interface between retailers and consumers." "New Perspectives on Retailing and Store Patronage Behavior will be particularly welcomed by MBA and postgraduate classes in retailing and consumer behavior. This book will also prove beneficial for retail managers."--Jacket.