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Magical Tome

Cover of Innovating strategy process
First published
2005
Publisher
Blackwell Publishing Limited
Pages
296 pages
ISBN
9781405129398

Innovating strategy process

The outer archives are busy

by Steven W. Floyd, Steven Floyd, Franz W. Kellermanns

About this book

"Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself." "The book has something to offer to a wide range of readers. For the reflective executive, it contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process. For consultants, there are many new conceptual frameworks for analyzing and designing strategy process. Academic readers will relish the diversity and creativity behind the different contributions. Collectively, the essays signal the future direction of the field."--Jacket.

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