Good company

About this book

Good Company goes behind the scenes at fifteen of the world's best companies to reveal how they have met today's most pressing management challenges, and offers solutions that can be implemented in any company - large or small. In Good Company, Hal Rosenbluth and Diane Peters show how businesses can manage change gracefully - and profitably - by remaining steadfast to the fundamental principles of trust and respect and by maintaining a deep commitment to a corporate culture that brings out the best in everyone. A celebration of corporate spirit, Good Company offers a lively, thought-provoking, and inspirational alternative to "lean-and-mean" thinking, by showing businesses how to gain a competitive edge when they take greater responsibility for the welfare of the people and the societies they serve.