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Magical Tome

Cover of Marketing management in the 21st century
First published
2001
Publisher
Prentice Hall
Pages
637 pages
ISBN
9780139156953

Marketing management in the 21st century

The outer archives are busy

by Noel Capon, James M. Hulbert

About this book

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

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