Value merchants

The outer archives are busy

by James C. Anderson, Nirmalya Kumar, James A. Narus

About this book

"Value Merchants offers a detailed, step-by-step explanation of customer value management and how to implement it. The authors provide the tools to turn your salespeople into "value merchants" who can conceptualize your company's value and work with customers to document cost savings and substantiate results over time."--Jacket.

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