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Magical Tome
- First published
- 2002
- Publisher
- Hyperion
- Pages
- 192 pages
- ISBN
- 9780786868247
How to Become a Marketing Superstar
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About this book
HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing
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