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About this book

"A menagerie of mascots and characters inhabit the islands of Japan, cheerfully guiding citizens through all sorts of daily activities and situations. ... The authors ... explore the cultural context of these ubiquitous, hard-working critters and their relationship to anime and manga, commercial characters like Hello Kitty, and the cult of cute, while introducting a host of adorable new best friends you never knew you had."--Book flap.