Informing voters?

About this book

"Informing Voters? Politics, Media and the New Zealand Election 2008 examines important issues and questions surrounding political communication during the 2008 general election campaign in New Zealand. These issues include: The degree to which the print and electronic media's coverage focused on the 'horse-race and hoopla' of the election campaign; How and to what extent political parties and candidates utilised online campaigning to communicate with voters; The effectiveness of party election advertising; What we can learn from debates and interviews of party leaders. The extent and nature of media coverage given to minor parties; A major finding of the book is that politicians and the media performed a reasonable job of 'informing' voters at the 2008 election."--Book cover.