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Magical Tome

Cover of Marketing communications for local nonprofit organizations
First published
2002
Publisher
Best Business Books
Pages
265 pages
ISBN
9780789017031

Marketing communications for local nonprofit organizations

The outer archives are busy

by Donald R. Self, Walter W. Wymer

About this book

SUMMARY. There have been scant references in the marketing literature to conceptualizing an organization's employees as an element of the organization's marketing mix.

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