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Magical Tome

Cover of The marking enterprise
First published
2006
Publisher
Palgrave Macmillan
ISBN
9780230578685

The marking enterprise

by Jean-Claude Thoenig, Charles Waldman

About this book

"Marking enterprises succeed because they invent alternative approaches to branding, marketing, and strategizing. This challenging book makes them explicit and repeatable. It offers a new framework to business practices and to management sciences."--Jacket.

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