Marketing 2.0

The outer archives are busy

by Gerald Corbae, Jacob B. Jensen, Dirk Schneider

About this book

"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.

Match Score

Create a free account to see Match Scores on books the community has marked — once you’ve set your preferences.

Create free account

Marks of the Realm

Marks left by readers of this tome

No community marks yet — be the first to inscribe this tome.

Pacing

—out of 5

Horror / Dark Elements

—out of 5

Romance

—out of 5

Spice Level

—out of 5

LGBTQ+ Representation

—out of 5

Social & Political Themes in Stories

—out of 5

Inscribe Your Rating

Mark this tome across each content category