Tourism and generation Y

About this book

For tourism workers and consumers, researchers, and students, Benckendorff (tourism management and business, James Cook U., Australia) et al. compile 14 essays that examine Generation Y in a tourism context and whether they exhibit characteristics different from other generations. Researchers working in business, tourism studies, and environment, society, and design in Australia, New Zealand, the US, Europe, and Asia discuss the general characteristics of Generation Y and differences from other generations, and provide qualitative and quantitative studies of the behavior of Generation Y travelers in contexts like wine, adventure, and nature-based tourism, as well as traveler safety, and as consumers and producers of tourism, including employees. Distributed in the US by Stylus Publishing. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com).