Magical Tome

The outer archives are busy
This book provides practical, research-based advice on how to conduct high-quality stated choice studies. It covers every aspect of the topic, from planning and writing the survey, to analyzing results, to evaluating quality. Chapters are provided on topics such as supporting questions and experimental design, as well as state-of-the-art multinomial choice modelling, attribute processing, the role of information, and lessons learned from the field of experimental economics.
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