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Magical Tome

Cover of Focus
First published
1996
Publisher
Collins
Pages
320 pages
ISBN
9780060799908

Focus

The outer archives are busy

by Al Ries

About this book

The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.

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Horror / Dark Elements

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Romance

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LGBTQ+ Representation

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