Intangibles in competition and cooperation

About this book

"The management of intangibles in cooperation and competition engenders and encompasses a dynamic nexus of organizational learning, innovation and capabilities. Contributions on theoretical proposals, empirical findings and case studies from Asia and Europe challenge the dominant Anglo-American paradigms, and cooperation and competition are redefined in the light of Euro-Asian experience on managing intangibles.". "The contributors are experts in the field of intangibles, knowledge management and its applications in Asia and Europe. They ask fundamental questions and challenge common assumptions, demonstrating that North American economic wisdom may find a useful corrective in a Euro-Asian approach by focusing on the mighty leverage of intangibles. This book will be useful for students on MBA and Asian management programmes, and will be a valuable reference for managers seeking to broaden their understanding of intangibles/management issues."--BOOK JACKET.