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Magical Tome

Cover of Essays by distinguished marketing scholars of the Society for Marketing Advances
First published
2002
Publisher
JAI Press
Pages
242 pages
ISBN
9780762308699

Essays by distinguished marketing scholars of the Society for Marketing Advances

The outer archives are busy

by Arch G. Woodside

About this book

This paper was originally developed as a tutorial at the 1997 Society for Marketing Advances' conference on Advances in Marketing.

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