Understanding business

About this book

Building and managing a large corporation on values such as honor, integrity, obligation, and trust may seem antithetical to achieving and sustaining business success. But if you want to engage your most critical stakeholders -- your employees-- at the highest level, those are exactly the values you must leverage and prioritize. It's not that companies ignore what seasoned business leader Gary Moreau calls the "soft tools" of business management. However, in placing more emphasis on the measurable tools of development and growth, such as quantitative marketing and financial modeling, executives tend to make the soft tools secondary when it comes to achieving their business goals. And without the real trust of those who do the work, companies won't grow in a sustaining way. In his latest book in the Understanding series, Moreau shows business leaders-- especially those just starting out-- how to establish real trust with those they lead and create an environment that is inclusive and appreciative of diversity, from culture and gender issues to leadership styles.