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Magical Tome

Cover of Norman Bel Geddes
First published
2018
Publisher
Bloomsbury Publishing Plc
ISBN
9781474284578

Norman Bel Geddes

The outer archives are busy

by Nicolas P. Maffei

About this book

"Norman Bel Geddes has long been considered the "founder' of American industrial design. During his long career he worked on everything from theatre design, world fairs and cars to houses and product and packaging design. Nicolas P. Maffei's magisterial biography draws on original material from the archive at the Harry Ransom Center, University of Texas at Austin, and places Bel Geddes' work within the fast-changing cultural and intellectual contexts of his time. Maffei shows how Bel Geddes' futuristic but pragmatic style "his notion of "practical vision'" was central to his work, and highly influential on the professional practice of American industrial design in general."--

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