The Business of Law

About this book

"In the current climate, it is vital that practitioners are aware not just of legal developments, but also of how to sell their expertise in a crowded marketplace. This high-level new title, published in conjunction with the International Bar Association (IBA), brings together the expertise of IBA members and experienced practitioners to produce a practical guide to law firm management and building a successful business. The title is about contributing to the growth of a firm - since growth means higher profits, and everyone can both contribute to and benefit from this - rather than on law firm management. It is a pragmatic guide rather than an attempt at crystal ball gazing, and examines issues ranging from the impact of the financial crisis on law firms to marketing and PR, the challenges of internationalisation, how to grow a law firm and governance"--P. [4] of cover.