The Mission Is Sales

About this book

Business strategies for: Google Ads PPC (Pay Per Click) SEO (Search Engine Optimization) Social Media Email and Advanced Topics Join us for an exploration of Digital Marketing for the Small Business. If you want to improve the digital sales performance of a small and medium sized business (SMB), then you want to read this book. For many SMB’s marketing is a riddle wrapped in an enigma conjured up by black magic. In this book, our goal is to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Your business is locked in a Word War with your competitors and this is your trusted guide to dominating the digital sales battlefield. Your words and how creatively you use them to craft a web experience worth talking about is how you will either win or lose the battle. The great thing about a Word War is that the next battle starts with the next click and the winner gets the order. Learn about Website Experience Engineering, Pay Per Click, Search Engine Optimization, Social Media, and e-Mail. We have been engaged in Word Wars on behalf of our clients since 1994 and across most industries. We are especially focused on the issues that small and medium-sized businesses face. Your weapons are your words and how you creatively you deploy them. The Internet is the ultimate playing field leveler. Every business starts with the same language, so every business has the same weapons. What creates the winner is their creative use of strategy and tactics. We explore how to weave together campaigns, strategies, and tactics. Business challenges are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book you will learn how.