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Magical Tome

Cover of Bezonomics
First published
2021
Publisher
Scribner
Pages
337 pages
ISBN
9781982113643

Bezonomics

The outer archives are busy

by Brian Dumaine

About this book

Jeff Bezos has become the era's biggest business story. At one point the richest man on the planet, Amazon's executive chairman has built one of the most efficient wealth-creation machines in history with more than 2 percent of U.S. household income currently being spent on the hundreds of millions of products speedily shipped from the company's global warehouses. All this convenience, however, has a cost. "Bezonomics" promises massive job disruptions and the further infiltration of AI and Big Tech into our lives. In Bezonomics, award-winning Fortune magazine writer Brian Dumaine unveils the principles Bezos uses to gain increasing market power - customer obsession, extreme innovation, and long-term thinking, all driven by artificial intelligence - and shows how these tactics are being replicated by companies worldwide. If you want to know what the most unstoppable business model of the future will look like, this is a vital read.

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