Customer Relationship Management im Handel

The outer archives are busy

by Dieter Ahlert, J\xf6rg Becker, Ralf Knackstedt

About this book

Wenn neue (oder alte) Phanomene in den Mittelpunkt des Fachinteresses treten, werden sie regelmaig nicht mit einem einzigen pragnanten Terminus gelabelt, sondern es kommt zu einem Schonheitswettbewerb unterschiedlicher Wortpragungen.

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