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Magical Tome

Cover of Key customers
First published
2000
Publisher
Pearson Education, Limited
Pages
160 pages
ISBN
9780273661108

Key customers

The outer archives are busy

by McDonald, Malcolm., Beth Rogers, Diana Woodburn

About this book

While sales and marketing strategists have for some time been convinced that effective key account management (KAM) leads to increased sales, heightened profitability and improved sales productivity, the characteristics and techniques of KAM were not extensively explored beyond the need for a dedicated sales force until the 1990s.

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LGBTQ+ Representation

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