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Magical Tome

Cover of New Brand World
First published
2000
Publisher
Penguin (Non-Classics)
Pages
240 pages
ISBN
9780142001905

New Brand World

The outer archives are busy

by Scott Bedbury, Stephen Fenichell

About this book

You've probably noticed in the past couple of years that once-arcane phrases like "brand dilution," "brand synergy," "brand equity," and "brand recognition" have begun tripping lightly off just about every tongue in the business punditocracy.

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Pacing

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Horror / Dark Elements

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LGBTQ+ Representation

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