Identity and Ideology in Digital Food Discourse

About this book

"This book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. Drawing on various discourse analytic frameworks to digital communication, chapters examine interactions across a range of social media, including Facebook, Twitter, Youtube, and Instagram and from diverse linguistic and cultural contexts. Highlighting how users display sociability and aggression, create and challenge identities, draw social and cultural boundaries, and convey political and activist stances, the book illuminates the relationship between discourse, action, and ideology"--