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Magical Tome

Cover of Emerging innovative marketing strategies in the tourism industry
First published
2015
Publisher
Business Science Reference, an imprint of IGI Global
Pages
425 pages
ISBN
9781466686991

Emerging innovative marketing strategies in the tourism industry

The outer archives are busy

by Nilanjan Ray

About this book

"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--

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