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Magical Tome

Cover of Competitive social media marketing strategies
First published
2016
Publisher
Business Science Reference
Pages
317 pages
ISBN
9781466697768

Competitive social media marketing strategies

The outer archives are busy

by Gordon Bowen, Wilson Ozuem

About this book

"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

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