Why Most Things Fail

About this book

"This book is a ground-breaking look at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed." "Paul Ormerod draws upon recent advances in biology to help us understand the surprising consequences of the Iron Law of Failure. And he shows what strategies corporations, businesses and governments will need to adopt to stand a chance of prospering in a world where only one thing is certain."--Jacket.