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Magical Tome

Cover of Internet mercenaries and viral marketing
First published
2014
Publisher
Business Science Reference, an imprint of IGI Global
Pages
314 pages
ISBN
9781466645783

Internet mercenaries and viral marketing

The outer archives are busy

by Mei Wu

About this book

"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

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